The weekend of the 25th – 27th November saw the Briton Snowflex®
installation team in Madrid, Spain at the Fiera de Madrid for the Esqui
de Montagna, a spectacular event showcasing the best of what alpine
sports have to offer.
Standing out amongst the rock climbing,
go-karting and mountain biking features was a 300 square metre slope
decked out in virginal white Snowflex, ready for the general public to
test to their utmost. At various points over the weekend show teams
took to the slope and put the custom-built ramp and kicker to work,
producing a variety of flips and twists to impress the crowd which
gathered around the edge of the counterslope.
The team at Briton are proud to have worked with Christian Perez of the
Traimer Group and Jose Manuel Vilanova of Eventos Logisticos Feriales
to supply and construct the slope to a tight schedule. The entire
Snowflex system was freighted from Briton’s production centre in West
Yorkshire to Madrid and constructed on the scaffold frame in under a
week. The slope itself consisted of Snowflex’s renowned shock
absorption technology and misting system, enabling Spanish show-goers
to experience the very best in what artificial slope technology has to
offer.
Media crews were present over the whole weekend from Spain’s five major
television channels as well as reporters for national and local
newspapers. In a 30 minute documentary on prime time Spanish national
TV the Snowflex slope was referred to as “The King of the Show”. Terry
Di Stasi, Briton’s Director of Business Development as well as Robert
Wilkes, Portuguese representative for Snowflex, were on hand to provide
answers to the numerous questions posed. All told, the event was a
resounding success and everyone involved now looks forward to
introducing Snowflex as a permanent feature of the Iberian landscape.
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