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The 'adrenaline rush' produced by the thrill and excitement of participating in extreme sports is rocketing in popularity as access becomes available to all. Ever since snowsports began it has continued to evolve, grow and reinvent itself, becoming even more accessible and appealing.
In the 21st century snowboarding is now recognised as an Olympic sport and has more influence over fashion and leisure in everyday life than ever before.
This growth is set to continue as being 'on the edge' is sought after more and more.
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Globally snowsports have grown consistently for the last 4 decades
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Since 1991 Snowboarding numbers have more than tripled in the USA and snowboarding was the fastest growing sport in the NSGA* survey 2000 & 2001 (*National Sporting Goods Association)
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In the UK, some 54% of the population can be viewed as potential targets for Snowsports activities
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In the 2005/06 season, the market grew by some 7% (*Ski Industry Report)
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Dramatic increases in the popularity of the sport have influenced perceptions. This has given rise to unprecedented media coverage, a corresponding rise in the appeal to advertisers, recognition at Olympic level and a universal appeal to all ages and social types.
As the growth and evolution of snowsports continues, new characteristics evolve and affect the sport. Today over 80% of US resorts have at least one terrain park according to the National Ski Areas Association, unheard of fifteen years ago when ski patrols destroyed terrain features that could put a skier or boarder into the air.
The identified mass-market potential of snowsports is now possible in towns, cities or anywhere you choose, an ideal way of bringing this global phenomenon to an even greater audience - literally moving mountains.
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