Our story

Snowflex®

The story of Briton Engineering and Snowflex is intertwined with the story of snow sports as we know them now.

Skiing itself has been around for centuries, of course, but our beginnings and growth have clearly overlapped with the birth and boom of snow sports in their modern-day form. That overlap is no coincidence.

1979

Briton Established

BritonLift Portable Ski Lift launched at the London Ski Show

1979
1986

BritonMist Invented

The ‘Dryslope’ lubrication system created to improve year-round skiing experience
1986
1992

Albertville Olympics

BritonLift Portable used for athletes
1992
1996

Snowflex Launched

Briton unveils the groundbreaking year-round snowsports surface on the BBCs Blue Peter Programme
1996
2000

Sheffield Ski Village & Halifax Snowsports Centre

Snowflex® freestyle slopes in the UK open

2000
2006

Noeux Les Mines

Iconic French Snowsports slope has a Snowflex® makeover

2006
2009

Liberty Mountain Snowflex Centre

First North American Snowflex® centre opens in Lynchburg VA

2009
2010

Vancouver Olympics

Snowflex® Features in opening ceremony

2010
2014

Sochi Olympics

Snowflex® riders from Sheffield and Halifax represent Great Britain

2014
2017

Wolf Mountain Ranch

Snowflex® Snowtubing slope opens in Missouri

2017
2018

PyeongChang Olympics

Skiers and Snowboarders from Snowflex® slopes in Sheffield, Halifax, Bearsden, Aberdeen and Warmwell compete for team GB

2018
2024

Sleepy Hollow Iowa

The largest Snowflex® Tubing slope in the world due to open in spring

2024
Our beginnings

We started life in 1979, set up by Yorkshire engineer, Brian Thomas. A fanatical skier, Brian turned his engineer’s mind to perfecting resort facilities, one product at a time. The Britonlift Portable Ski Lift came first, showcased at the Daily Mail Ski Show; featured on BBC’s Tomorrow’s World, Pebble Mill at One and Look North; sold worldwide; then really made its mark at Winter Olympic Games in France and Japan. Then came dry slope lifts and a partnership with the world leader in passenger ropeways, Doppelmayr, before our unique BritonMist product revolutionised the performance of dry slopes.

the challenge

It was installing BritonMist on boring and dangerous artificial slopes that really inspired our current direction and growth. Frustrated by the limitations of absent design, poor civil engineering and sub-standard surfaces, we decided to provide the design and civil engineering specification and create our own surface from scratch.

real world success

Years of R&D, huge capital investment and a couple of awards later, and Snowflex® was here – a true ‘wonder’ product that’s transformed the artificial snow slope experience for everyday users and champions alike. A product that’s more than played its part in the rise of urban skiing and snowboarding, and the birth of modern freestyle in the UK.

We’re still a proudly independent family firm today. But now we’ve got hundreds of successful projects under our belt and a global reputation and customer base, as well as some new tricks up our sleeve.