Briton Engineering Developments Ltd., the leading synthetic ski slope experts across the globe continues to revolutionize their… ... read more
We are very happy with our Snowflex summer tubing hill. It is attracting visitors from across the country!Center Director
Snow Mountain Ranch, YMCA of the Rockies
Snowflex is a great place for all levels of skiing and snowboarding. It provides and safe and fun environment that is extremely affordable.General Manager, Liberty Mountain Snowflex Centre, Lynchburg, VA
"Thank you Liberty Mountain Snowflex Centre for the good times today. Can't wait to come back!!!"American professional snowboarder, Olympian, Winter X Games and U.S. Grand Prix Champion.
The key to the future of snowboarding is Snowflex. I mean you just wouldn’t dream of doing some of the things they are doing without Snowflex.Photographer and Snowsports writer
A final note to all would be developers, build a slope like this and people will visit - it's really that simple
That's the brilliant thing about it, there is so much scope to give people different experiences.Founder & Ex-Chairman Kendal Ski Club
The repeat business has been unbelievable, tasters develop to plough II, plough II's develop to plough III and they develop up to basic swings and even parallels, on a nursery slope!
for the first time we have a safe, clean surface that people will come back to time and time again.Director of Coaching for the English Ski Council
Snowflex has changed the future of the ski, and snowboard industry forever.General Manager, Liberty Mountain Snowflex Centre, Lynchburg, VA
If Snowflex® had been available 12 years ago, I would have not bothered with snow. This is fantastic.
I can see it's better just looking out of my window because people are learning quicker.former Managing Director of Sheffield Ski Village
Wintersports Fitness expands winter sports season with Snowflex!
Lynchburg, VA- Skiing and snowboarding in the middle of the summer? The newest focus on expanding wintersports into a 12 month season is now possible through the invention of a high performance synthetic slope surface system called Snowflex. Popular in the UK and Europe for years, the United States is next to capitalize on this new technology.
Traditionally, ski slopes are limited to 3-4 months of operation a year for real snow and also at the mercy of Mother Natures temperatures for making snow with snowguns. This is not the case at the Liberty Mountain Snowflex Centre in Lynchburg, Virginia. Having been open and operating for over 5 years, the university has made it possible for students and adults to learn how to ski and snowboard, offer off-season training and conditioning, provide sessions of fun riding with family and friends, and even hold several times a year serious off-season competitions in rail jam and big air, known as The Snowflex Games .
As ski resorts are taking the “need to be open 12 months” approach to stay busy and profitable in these economic times with such off-season activities as zip lining, mountain coasters, and even BMX bike trails, the potential to offer skiing and snowboarding another 8-9 months a year could be a huge business boost is for the industry here in the United States.
“Embracing the new and proven technology of Snowflex is a game changer for the resorts and the wintersports industry”, states Dieter Sturm, president of All-Season Extreme, Inc., the exclusive USA rep for Briton Engineering Developments, makers of Snowflex. The same ski and snowboard equipment that is used on snow can also be used on the synthetic slope.
“In the United States, there are currently 13 qualified Snowflex projects in the works. Most of these projects currently on the drawing boards are brand new ski resorts that have never existed,” said Sturm. “A few of the traditional ski resorts have been considering Snowflex as an off-season add-in activity to support their “core” winter business, but the new start ups are targeting urban locations close to populations and easy accessibility,” Sturm noted.
“The ski industry as a whole has to look for new opportunities to teach new riders and turn them into lifetime participants. It’s critically important to the future of the sports and even their business,” Sturm said.
“There are more than 50 kinds of snow, ranging from the sought after powder to solid icy runs. The multi-layered Snowflex surface system offers a mid-range ride to real snow, providing consistency, speed, control, and safety with padding under the top surface,” said Sturm.
“Keeping the kids interested in the outdoors and involved in fitness is a plus when you can actually ride your snowboard or do some big air ski jumps in the middle of summertime,” Sturm boasts. Two years ago, Liberty Snowflex Centre began their Summer Camp program for learning how to ski and snowboard. It sold out. This past summer, the size of the camp was doubled and immediately sold out, according to Drew Sherwood, General Manager of the Liberty Mountain Snowflex Centre.
“For the existing ski resorts, the ability to expand their primary business is right before them,” said Sturm. “For the business world and the entrepreneurs who have the vision, the business plan, the land, and the funding, they are quickly seeing nothing but opportunity ahead.”
Story courtesy of http://business.transworld.net/news/wintersports-fitness-expands-year-round-with-high-tech-synthetic-slopes/#yf2dEL1qlByrDQhE.97